Scientists have only recently begun to understand that they are in the middle of a PR war that they most assuredly are losing. Science funding depends on public pressure, which in turn pushes government decisions. If the public is complacent, non-involved when it comes to science, then the governments on all levels can ratchet up the agenda to muzzle, stifle and cancel basic science initiatives that conflict with vested interests, short term mandates, with impunity. A bunch of lab-coats hollering blue murder will not change the actions of a government that has its own power in mind. And bleating that we have to educate people does not ameliorate the problem. This is a decline that has been going on for two decades. The real glue, the connection in all of this is the media. Science and scientists have lost the media PR war. The only thing that can be done, is to firstly realize that this is a PR war, not a war of facts and education. The second is mount changes with how scientists deal with the media and begin to uses their smarts to get back into relevance by learning the media spin game. In this one perception is everything. And perception is what moves the public. Scientists and science have everything to gain and pretty much nothing left to lose.